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Red Ribbon International

The graphic identity for the original Red Ribbon itself; an American concept which was three-dimensional. et al's job was to find a way to render the mark as strongly in two dimensions. Its subsequent use on everything from stationery to T-shirts has helped to make the mark recognised world-wide in support of AIDS sufferers.

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Site and text (c) 1998, et al. Revision 1, 12/98