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et al design consultants - public sector portfolio  

Cardiff City Council


Background: This growing and fast changing city needed an effective visual identity that resonated with a wide and diverse audience.


Brief: Design a unique and recognisable mark, worthy of a capital city.


Approach: A calligraphic interpretation of the Welsh dragon, which sits proudly on the cupola of City Hall.


Result: Strong visual positioning for this elected body that represents the capital of Wales.

 
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