Cadbury's Chocolate Eclairs A global harmonisation for one of Cadbury's leading products. Cadbury's Chocolate Eclairs had no consistent image round the world and as part of its consolidation strategy Cadbury's sought a new design. ¶ et al's redesigned brand brought out its premium quality with a contemporary and expressive style. The new design not only bonds Eclairs closer to the Cadbury name but ties the brand name to the graphic window on the pack, creating an impactful image and reinforcing it as a brand across the world. | contents | about | home | feedback | next | All designs are the copyright of their respective owners. Site and text (c) 1998, et al. Revision 1, 12/98